Heard on Hurd's Final 2026 Saturday Lands on a Corner the City Just Voted to Remake

Heard on Hurd closes its 13th season on Saturday, October 17, from 6 to 10 p.m. on Broadway north of 2nd Street. Over the past month, the Edmond City Council approved public financing for two downtown projects along Hurd Street, one of them at the corner of Broadway and Hurd. On Monday, October 19, crews begin about four weeks of lane closures at Edmond Road and Broadway. When the festival returns next spring, the street around it will be in the middle of a rebuild on a schedule that runs through 2028.

Thirteen seasons on the same few blocks

Citizens Bank of Edmond hosts the festival on the third Saturday of each month from March through October. The organizer's vendor application gives 2014 as the founding year. By early 2016, The Oklahoman was writing about the festival coming back for a third year.

It started small. A 2018 Journal Record account described an event that had grown from a couple of blocks to a route running from Hurd down Broadway past East First. More of Broadway had to close each time to fit the vendors and trucks. The paper put downtown development in that story's headline eight years ago, and the link between the festival and the buildings around it has only grown since.

The scale is easiest to see over a full season. The Journal Record reported that the 2025 run brought 82 different food trucks, 36 performing artists and 115 retail vendors to Broadway across the season. On a typical night, Citizens Bank describes more than 30 food trucks, more than 60 retail and food vendors combined, and three local performers. A Saturday crowd that size is part of why someone would pay to put a restaurant and a basement bar on this corner.

The building at the top of the street

The building at 19 North Broadway sits on the southwest corner of Broadway and Hurd. The developer's September presentation to the council calls it the Shadid Building. The site has a longer history than the façade suggests. Edmond's First Methodist Church once stood there, and the first classes of what became the University of Central Oklahoma were held inside it. The church burned in 1928. The Caskey Apartment House went up in 1929 and stayed an apartment house until the early 1970s, then sat abandoned.

In 1992, Stephen Schaus and Randel Shadid bought the building and rehabilitated it. It later housed Schaus's accounting practice and Shadid's law practice. Today the basement holds six one-person offices leased to OklaHome, a home-building company. The presentation describes the property as 75% vacant, with one floor leased as offices, and dates its last remodel to 1994.

On September 14, the council voted 4–1 to approve an agreement with 19 Broadway Building, LLC. The plan calls for a restaurant on the first floor, a basement speakeasy for food and beverage, and Class A office and retail space on the second and third floors. The city will provide up to $450,000 in financing assistance. The developer estimated about $5.8 million in total investment for a project of up to 11,000 square feet.

News coverage named Matthew Myers of Switchgrass Capital as the developer. At the meeting, Mayor Mark Nash pressed him on the pace of earlier work, asking, "At what point are you going to get some projects finished for us so we can be proud of you?" According to NonDoc, Myers called the concern "fair" and said there are "always delays." The agreement includes firm dates. Work must begin by December 31, 2027, and construction must be finished by December 31, 2028.

The financing works the same way for both projects approved that night. They rely on tax increment financing, so developers receive annual payments only after construction is complete, the property is reassessed, and property taxes are paid. In practice, the public money follows a finished building.

West on Hurd, and already underway on Broadway

The same meeting moved a second project along Hurd. At North Santa Fe Drive and West Hurd Street, Hurd Courts, LLC plans an $11 million development of townhomes and retail shops. The council approved it 5–0, with up to $1 million in assistance: up to $400,000 in development financing and up to $600,000 for public improvements. Construction is scheduled to finish within 24 months after work begins.

Part of Broadway is already under construction. Since August 3, the sidewalk and some on-street parking on the west side of Broadway between Campbell Street and Hurd Street have been closed for construction and business expansion. Pedestrians are detoured to the east side. The city's notice labels the site the Broadway 103 Development. It expected that first phase to take about two months and said more closures were planned as the work goes on. That two-month estimate runs to about early October, so check the posted signs before assuming the west sidewalk is open on October 17.

Put together, the Hurd Street end of the festival has three nearby projects at three stages: one under construction, one with a 2027 start deadline, and one with a 24-month build clock that starts when work begins.

The calendar from here

Cycle 66 shows how much downtown can host in one day. Its fifth edition sent riders from Downtown Edmond on routes up to an inaugural 100-mile round trip to Stroud. The downtown criterium was named the USA Cycling 2026 Oklahoma Criterium State Championship.

The Edmond Road work includes concrete street panel replacement, traffic signal rehabilitation, ADA upgrades and stormwater improvements. During each phase, travel in the closed direction between Broadway and Fretz is prohibited. The city estimates about four weeks, weather permitting. Counting from October 19, that points to mid-November at the earliest. That is an estimate from the start date, not a finish date the city has published.

Getting the most out of October 17

The October listing gives the date and hours but doesn't list a theme or a band lineup. Plan for a regular Heard on Hurd night on a street with more construction than in past years.

1. Park in the public lots. The festival listing says free parking is available throughout downtown. The city's downtown parking map marks public parking near Hurd and Main, at City Hall and the Municipal Garage, plus 48 spaces by the library.
2. Walk the east side near Hurd. If the Broadway 103 detour is still up, the west sidewalk between Campbell and Hurd stays closed.
3. Look at 19 Broadway on your way past. It's the southwest corner at Broadway and Hurd, and the next time it changes hands as a gathering place, it's slated to have a restaurant and a speakeasy.
4. Plan Monday's drive on Saturday. The Edmond Road closures start two days after the festival, so anyone who drives Edmond Road between Broadway and Fretz will want an alternate route ready for Monday morning.

Downtown between November and March

Heard on Hurd's published season runs March through October. Visit Edmond lists Deck the Downtown as the holiday event to look for next, and the winter farmers market moves indoors to the Multipurpose Activity Center at Mitch Park.

Some of Cycle 66's money stays in town. Registration proceeds go to the Oklahoma Route 66 Association and the YMCA, which plans a bike checkout program. Patrons will be able to borrow a bike at the new YMCA on 15th Street, just east of I-35, and ride trails that connect to Arcadia Lake. The City's July project map listed that joint-use library and YMCA building with a November 2026 target.

When Heard on Hurd opens its 14th season next March, the work on Edmond Road should be finished. The deadline to start work at 19 Broadway will still be months away.

If you own downtown property or live near Broadway and Hurd and want to talk through how these projects could affect your corner of Edmond, the team at Access Real Estate follows these council agendas closely and is glad to help. Work With Us.

This article is general information, not legal, tax or financial advice. Consult a qualified professional about your situation.